| The sights. The smell. The taste. |
As most of you know, I travel around the country for work. Those excursions are generally filled with food experiences and communications from all angles. From the Starbucks at the airport, to the in-flight food options on the airline, to the hotel merchandising feedlot at check-in, we're are constantly being pierced, pricked and punctured that we may need a little something to put in our bellies.
One category of this agitated sensory overload is the processed junk pastries and baked goods we are being mentally fed by 'in your face" messaging thanks to the industrial food circuit. I'm often amazed that our society has not fought back against this junk business and denied this fake food it's daily existence in our daily travels.
Try and think back to your younger days and your neighborhood bakery shop. For some of us, this may have never existed - it's been awhile since these places have had a relative existence in our communities. I remember when my mother would make a trip and bring back some butter croissants or cookies and that would be a treat and was mentally processed as such. I'm just young enough (mid 30's) to be a part of the junk food society and it's overwhelming influence on our diets and mental well being in terms of dietary habits. As I've grown older and taken a particular interest in our food ecosystem, I've become accustomed to the lost art of "real" baked goods and the craftsmanship it represents. Like any other craft, you have the folks that are passionate and artisan in the experience and culture around the category and you have the mass produced, industrial packaged crap that hits you at every turn of your life journey.
I propose one request to my fellow consumers of sweet goods. The next time you grab that pre-packaged hostess snack cake or frozen muffin, choose instead to bypass their existence and honor a from scratch provision from one of your local bakers. Not only will this help your waistline, but you will surely taste the difference at many levels. Everything in our lives seem to be commoditized and dragged down to convenience store quality. Real food and bakery products have made the ultimate sacrifice and expanded the bellies of millions of Americans every year. Those Hostess twinkies don't come from a kitchen with flour and heritage, they come from a food lab, removed of any baking resemblance and brought to your local grocer or gas station by a bunch of men and women sitting in a boardroom crunching the numbers and figuring out the profit of each unit you ingest.
| A cost effective bakery |
You make the call - what and who would you rather support. Over time we've got to realize that convenience can get us into real trouble regarding our health. Don't expect to have everything available at anytime. You want a great muffin - use your GPS and find the best local bakery and search for it. Don't be a slave to the food commodity mind scam.
Get to know your local baker. He might actually be kinda cool.


