Sometimes you just have to stop and gaze in absolute wonder. You have to realize that some people are just more bright and savvy than you are. I had one of those moments this evening at Stewarts. I'm not sure I can explain what you see in this picture. It's beyond my ability to process from a creative and strategic merchandising skill set.
The bright orange cones, the folding card table, the promotion of ice cream in mid January in Upstate New York - I'm not in that creative league. Period.
Stewart's, you may have won the battle, but we'll win the war. God bless your Peanut Butter Cup.
Sincerely,
Poncho
