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| Who's cuter, me or the baby pig? |
There are far too few of us that take a dream and make it a reality. This is exactly what Paul Willis did over 40 years ago. Back in 1970 Paul saw the way farmers were beginning to raise hogs in his native state of Iowa and he soon realized this was not in the best interest for the hogs or the environment. He decided that if this was the future of farming, then he would no longer farm. This was a big statement considering he comes from generations of hog farmers, but Paul knew that Confined Animal Feeding Operations tore apart everything that he believed farming to be. So, he kept farming the only way he knew how and that was "free range."
A couple of folks like Paul seem to have taken credit for the free range labeling, but as he will tell you it was just called farming back when he was a kid. Free Range Pork (HOGS) are given the opportunity to live in open pastures, or in deeply bedded pens when the sows are farrowing (Farrowing means to give birth to piglets like the one day old one I'm holding in the picture above) and allowed to run, play, eat, and roll in mud and do naturally what pigs do. Paul also felt an obligation to be a steward of the land that included farming multiple crop rotations and keeping the pastures fertilized between crops. Paul ran his dream farm and yes, there is a really large red barn on the farm called the dream farm and it's featured on his cookbook that he co-wrote with Bill Niman. The dinners in that ole big barn are legendary but I'm getting away from an important point - the problem with the way Paul was farming was the huge cost and having no real way to tell the great story of how different his hogs were treated and cared for. If you have ever eaten and Niman pork you know exactly what I mean.
The way the pork commodity system was currently set up it seemed as if the business model was stacked against how Paul was farming. The other issue was the price of his pork. Paul had to get a higher dollar amount for his end product, but if folks didn't understand why his pork was more expensive most were not willing to pay the price. In the mid 90's Paul met a man that would change his life forever and for me personally, it would change the way I would eat for the rest of my life. Paul met fellow rancher Bill Niman who had been raising beef in Bolinas, CA since the late 60's under the name Niman Ranch. Bill was also moving towards a natural state of raising animals on his farm.
Shortly after the Niman Ranch Pork Co was created, I began reading about Niman Ranch and at every chance I could. The most obvious thing to me is that it tasted like beef and pork from my youth and I was hooked. I was hooked on the product, hooked on the culture that these hero's of the animals have created and I knew that from this day forward I would "vote by proxy" or by fork from here on out. Unfortunately there's been a dark turn. I will never ever eat Niman Ranch Beef again under any circumstances. The reason for me is simple. In 2007 Bill was basically forced to sell all of his shares and give up all of the cattle he had been breeding for 37 years. This is truly unfortunate. As I previously mentioned, these farmers and ranchers are hero's in my mind and it was both a career high and a personal high meeting both and staying in contact over the years. Last Janurary I took a couple of friends out to walk the famous Bolina's Ranch, (another personal and career high) and I've also had the chance to attend the Niman Ranch Annual Hog Farmers Appreciation Dinner a few times. Once as a guest and another a guest chef.
Paul and I recently chatted and I told him what has happened brings tears to my eyes. On my second visit as a guest chef at the Hog Farmers dinner, a chef from Denver and I snuck out to the dining room to get a glimse of the farmers and their families enjoying our food when this little girl pulls on Chris' apron and whispered to him, "thank you for saving my daddies farm, he loves his farm very much." It was a heartening moment for us both. There are certain events in your life that change you for the better and if you live long enough and have an open mind, you'll get to enjoy these moments knowing that what you do and what you buy makes a big impact to so many people.
Be Well, Eat Well and Live Well
~Mark


